How To (easily) Write And Publish Book About Your Coaching

Writing and publishing a book about your coaching niche or specialty can be a really powerful way to attract clients. In this preview I share some of the content in my eBook "How to (easily)Write A Book About Your Coaching Niche" which shares the steps and options I took to become a successful author.

It will help you get that book out of your head, published and sold.

FYI: I may receive commissions at no cost to you. Please see my affiliate disclosure for more.

Research Who Will Read A Book About Your Coaching

One of the most important steps to being a successful author is to start with some careful book writing research. This is to clarify who needs and would benefit from your information.

Two questions to ask yourself are...

Female hands typing on laptop. Title is "What You Need To Know About Writing And Publishing A Book About Life Coaching".

 Who will my coaching book appeal to and help?

This question is important because if your coaching book is to be a success it needs a real point of difference compared to what is already available in a crowded marketplace. In the book I give you some clues on where to research and what to look for. 

 How do I want my book to look and feel?

One of the most important things to consider in your research is that your book will be a representation of who you are, your knowledge and your professionalism in both content AND presentation. The cover design and, in the case of hard copy, the physical feel of the book is really important and in How to (easily) Write a Book About Your Coaching NIche, I give you some important things to be aware of when you do your research. 

Five Tips on (easily) Writing a Book

Sometimes the content will just roll of your pen or computer. And at other times things will stall and it will be a struggle.

These are just a few of the strategies I share that I found can makes the journey easier.

  • How to create a template to write your book that you can fill in
  •  Imagining you are an instructor or coach 
  • Setting a firm goal to keep you on track
  • Overcoming writers block when the going gets tough

You'll find more information on how to go about each of them and more in the eBook.

Why I Wrote "How To (Easily) Write A Book"

I wrote this and the other books in my Life Coaching Success series because I, like many coaches was keen to share my coaching through books. 

At the start, even though I had worked as a feature write for some major newspapers and magazines, my actual book never happened.

When I became a coach it stayed stuck in my head as an idea, instead of becoming a valuable marketing strategy for my coaching.

I found that writing a book of over a 100 pages about a coaching specialty was a daunting and time consuming task even though I was an experienced professional writer.

So when I achieved my goal of becoming a published, and then self-published author I wanted to pass on the journey of how I got there.


I started with a simple "tips booklet"

I discovered through browsing the net, that an easy beginners path for many types of educational books is to compile a booklet of short, but invaluable tips on the subject. For me the result was "54 Tips On How Successful People Achieve Their Goals!".  

The tips were easy and short to write, and the booklet inexpensive to design and print either in hard copy or as an ebook. It became a fabulous tool to use as a promotional  give-away or sell for $5.

Inspired with confidence, I grew little tips booklet from a booklet into a beautifully designed self-published book of goal planning and life skills tips and called it "Ready Steady Goal!".

It was then picked up by a major publisher who commissioned me to expand it with lots more information to a proper book which they published and named "Ready Set Goal!" It was distributed and sold internationally.

More recently, I have now rewritten and repositioned it as  "Mastering the Art of Goals Coaching" as part of my Life Coaching Successfully series.

It has been quite a journey over several years, but without that easy start with a tips booklet, becoming an author might still be in the too hard basket.  

So that's how I got to write my book. Now let's move on to publishing and distribution.

Cover of "How to (Easily) Write A Book About Your Coaching + 4 Ways to Publish" by Wendy Buckingham

Wendy! WOW! This book is fabulous! It breathes support from the first word to the last!

Your expert advice from your very own experience tremendously helped take away the “tense edge” of overwhelm that was keeping me from taking the next step in creating and actually publishing my own coaching expertise in book form!

Thank you for your generous spirit of help and encouragement!

I am keeping your book close at hand as my “cheerleader” on my book-publishing journey! Tami Thorsen, Life Coach, South Carolina.

 Four Ways To Go About Publishing Your Book

Getting your book published and into the market place can be even more challenging than writing the words.

In "How to (easily) Write a Book About Your Coaching Niche + 4 Ways to Publish"  (actually there are 5😊), I go into details about your publishing options and the advantages and disadvantages of each as well as useful hints and traps to avoid - and there are many. 

  1. Using a publisher 
  2. Self publishing - with useful do's and dont's
  3. Kindle and eBooks
  4. Print on demand publishers
  5. Writing and publishing services

I also discuss in the book the various distribution options, depending on your choice of publishing, and how you are going to get your wonderful book out there to be sold and enjoyed.

What's Next In Your Book Writing Journey?

So there you have it. A starting point of useful information on writing a book.

And, of course, for the full story and much much more information and help to get your coaching book written and published, do consider investing the price of a cup of coffee and a cake😀 in "How to Write A Book About Your Coaching Niche".

Here's to your book writing success!

Extra help to grow your coaching skills and promoting yourself

I have written a wide range of informative books (all from my own 25+ years experience) that will help you to authentically attract new quality clients, increase your coaching skills and promote your coaching services.

eBook - Mastering the Coaching Discovery Session by Wendy Buckingham
eBook - How to use Speaking to Promote Your Coaching by Wendy Buckingham
eBook - How to (easily) Write a Book About Your Coaching Niche by Wendy Buckingham
How To Set Your Life Coaching Fees by Wendy Buckingham

Read more...
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Created and written by Wendy Buckingham, Class One Productions P/L. Sydney

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