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How to Write a Welcome Letter to New Coaching Clients

Once you and the new client agree to proceed with coaching, it's important to send a welcome letter promptly. This will anchor the coaching relationship and set out the terms of your coaching in writing.

The welcome letter needs to be friendly and personalized, yet still include a firm guide to the terms of your coaching: how you will coach them, and what you expect in return.

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What to Include in Your Welcome Letter to New Clients  

Red coffee mug and welcome letter

There are many welcome to new client letter examples available so here I am going to simply share with you the one I used for life my coaching practice which covered everything I needed from the client before the first session. It can, of course be adapted for group coaching.  But first...

Apart from some basics that need to be included in the letter there are no hard and fast rules.

Depending on your needs and preferences, my welcome letter below is just a guide that I found worked.

It included:

  • A friendly welcoming paragraph, maybe referring to goals and outcomes that were discussed during the Discovery/Assessment session.
  • My coaching agreement setting out my policies around financial and time agreements, communication arrangements, cancelled sessions, refund policy etc.  
  • My invoice including agreed payment terms (in advance or by installemnts).
  • Date and time of the first agreed session
  • Pre-first session processes or forms to be completed and returned before the first session.

I also suggest you check out the complete Welcome Pack from the Coaching Tools Company

My Simple And Specific Welcome Letter for New Coaching Clients

Download Your Free Welcome Letter Template

Safely download this free welcome template in Microsoft Word for use with your new coaching clients. The free download sample is identical to the letter on this page, made easy so you can customize it to your own circumstances. 

When you send it, make sure you remember to attach the various elements.

Welcome letter prompt

On page version: Sample welcome letter to new clients

Hi (client name)

It was really good to talk with you today at our Discovery Session. Welcome officially as a client. 😊

I'm looking forward to being part of this exciting journey with you as we gain clarity and direction about the matters we discussed so you can have the life you want.
(You could mention a specific goal or outcome that was discussed)

As I mentioned in our conversation, there are a few things I need from you before the first session on (date and time).
(If the new client is in a different time zone to you, quote the session in their time.)

I have attached for your information/action:

1.  Coaching Agreement;|
The purpose of the agreement is to ensure we are on the same page as to how we will work together. Please read this through. If you are happy with the terms, either sign and return it or email me that you agree with how we will be working together.

If you have any considerations or questions do let me know.

2.  Client Profile;
So I have your best contact details and a little more information about you, please fill in the attached form and return it. I realize I have some of the information already but it is useful to have it in one place.
(This can include address and contact details, marital status, nationality, children - anything you feel comfortable asking for.)

3.  Important questions to get your coaching off to a flying start;
This is in a document that can be edited so you can save it, fill in the answers and email back to me as an attachment.We will discuss your answers at our first session.
(You can see these questions on my related page of Life Coaching Intake Questions.)

4.  My Invoice;

This is payable before our first session unless otherwise agreed. Payment options are included.

By the way, our sessions are most likely tax deductible for you as consulting or training.

In our first session (where I allow a little extra time if needed), we will begin by going over the above as necessary. Then, we will focus on getting clear on the goals for your coaching series and establish how we can plan and get into action to achieve them.

And of course (name), if you have any questions, please email or give me a call

Warm regards

(Your name and business name)

A welcome letter should be sent as soon as possible after the client has decided to go ahead with coaching. It can be by email or post.

The Coaching Tools Company Welcome Pack

Welcome Pack for new clients from the Coaching Tools Company

An affordable resource I recommend is the Welcome Pack from the Coaching Tools Company which is just the thing you need to get off to a great start in your coaching business. The pack has 16 great tools for you to brand to your own coaching including:

  • Agreement template
  • Invoice template
  • Intake session checklist
  • Client reminder list to get them thinking before a session
  • and many other really useful tools and processes

You can view all 16 items in the Welcome Pack here.  

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Created and written by Wendy Buckingham, Class One Productions P/L. Sydney

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